Performance Marketing Results
Performance Marketing & Social Media

We spend your budget where it finds buyers.

Torc runs performance marketing programs for B2B and B2C companies across Google, Meta, and programmatic channels. New markets, qualified leads, demand at scale. Here's what the numbers look like.

₹36
Lowest CPC on Meta
₹600
Cost Per Warm Lead
3
New Markets Cracked
Case Studies
Three programs. Three channels. Measurable results.

Every engagement below was built around one goal: finding buyers at the lowest possible cost in the right market. Google Ads, Meta, UGC creative, programmatic SEO. Platform-native growth.

Consumer Electronics • South America
Cracking a new market for Dualite against established competition through performance marketing
Dualite needed to establish product-market fit in South American markets where larger, well-funded competitors were already entrenched. We ran a dual-channel performance program across Google Search and Meta, testing audiences, creatives, and bidding strategies to find what worked. The goal was not just clicks but signals of genuine purchase intent in an emerging market with no prior data to work from. Total ad spend exceeded Rs. 2 lakh across both platforms.
₹150
CPC on Google Ads
Achieved in South American emerging markets against heavy competition, through precise keyword targeting and negative match sculpting
₹36
CPC on Meta Ads
Meta outperformed Google on cost efficiency for the same market, driven by interest-based audience layering and creative testing
Services • Middle East
Warm lead generation for a services company in the Middle East using UGC creator ads
A services company targeting clients in the Middle East needed a steady pipeline of warm, qualified leads rather than cold form fills. We ran a Meta campaign using white-label UGC creators to build authentic, high-trust ad creative. Lead forms were structured to qualify intent upfront, asking prospects for their budget range, the type of service they were looking for, and how soon they were ready to start. The result was a self-qualifying funnel at Rs. 3 lakh per month in total spend.
₹600
Cost Per Warm Lead
Each lead came pre-qualified with budget, service requirement, and timeline information filled in at the form stage
₹3L
Monthly Campaign Spend
Sustained monthly budget delivering a consistent pipeline of sales-ready leads through UGC-driven Meta campaigns
B2B SaaS • India & South East Asia
Programmatic SEO and demand generation video content for Stackbox
Stackbox needed a long-term organic growth engine for India and South East Asia alongside high-quality demand generation content for events, demos, and lead attraction. We built a programmatic SEO architecture designed to capture search intent at scale across target markets, combined with a library of demand generation videos used at events, embedded in outreach, and deployed as demo content. Two different engines, both aimed at the same goal: getting the right buyers to raise their hand.
2
Target Markets
India and South East Asia targeted through programmatic SEO architecture built to rank at scale across high-intent search terms
Organic
Long-Term Demand Engine
Demand gen videos deployed at events, in sales outreach, and as product demos to shorten the consideration cycle
▶
Google Ads
Search, Shopping, and Performance Max campaigns built around purchase intent. Keyword sculpting, bidding strategy, and landing page alignment to drive CPCs down in any market.
◆
Meta Ads
Paid social across Facebook and Instagram with audience layering, UGC creative testing, and lead form optimization. Built for volume without sacrificing lead quality.
✎
Programmatic SEO
Scalable organic growth through structured content architecture built to rank across hundreds of high-intent queries. Long-term market capture in India and South East Asia.
▶▶
Demand Gen Video
Event content, product demos, and outreach video built to move buyers through the funnel. Shot, scripted, and optimized for the context where they'll be seen.
How We Work
Performance built around your market, not a template.

We don't run copy-paste campaigns. Every program starts with understanding your buyer, your market, and what success actually looks like before we spend a single rupee.

01
Market and Audience Research
We map your target market before launching anything. Who the buyers are, what they search for, where they spend time, and what competitors are already doing. Especially critical in new or emerging markets.
02
Creative and Messaging Strategy
Ad creative that speaks to what your buyer actually cares about. We write the copy, brief the creative, and test UGC, static, and video formats to find what converts fastest.
03
Campaign Build and Launch
Full campaign setup across Google and Meta. Ad groups, audience segments, bidding strategy, conversion tracking, and lead form structure all configured before the first rupee is spent.
04
Weekly Optimization
CPC, CTR, CPL, and conversion rate reviewed every week. Underperforming creatives paused. Winning audiences scaled. No month-end reporting that arrives too late to act on.
05
Lead Quality Management
We structure forms and funnels to pre-qualify leads at the point of capture. Budget, intent, timeline. Your sales team gets context with every lead, not just a name and phone number.
06
Pipeline Reporting
We report on cost per lead, lead quality, and pipeline generated. Not reach, not impressions. Metrics that connect directly to revenue so you know exactly what you're getting for your spend.
Industries We've Worked In
B2B and B2C. Products and services. Domestic and international.

Our performance programs work best when there's a clear buyer, a measurable conversion event, and a market worth investing in. We've worked across categories and geographies.

Consumer Electronics
Product brands entering new geographies through paid search and social, competing against established players
Professional Services
Service businesses generating qualified leads with budget and intent pre-captured at the form stage
B2B SaaS
Software companies building organic search presence and demand gen content for multi-market expansion
E-commerce
Direct-to-consumer brands scaling across Google Shopping and Meta with performance-first creative
Staffing and Workforce
Staffing firms generating leads from HR and TA decision-makers through structured paid social campaigns
Real Estate and Services
High-ticket service companies in the Middle East and South Asia generating warm, pre-qualified inbound leads
Technology and Logistics
Tech and supply chain companies building SEO-driven organic pipelines across India and South East Asia
Education and Training
EdTech and training companies running lead gen campaigns with CPL optimization as the primary metric

Your ad budget should be building pipeline, not burning.

If you're running Google or Meta ads and not seeing qualified leads at a cost that makes sense, we should talk.

© 2026 Torc Infotech
torcinfotech.com LinkedIn